By James Atkinson

Coca-Cola Amatil (CCA) has finally secured ranging in Woolworths Liquor stores for the Coors and Blue Moon beer brands.

CCA director of licensed and alcohol, Shane Richardson, revealed the long-awaited agreement in an interview with TheShout at the Australian Liquor Stores Association (ALSA) conference in Cairns this week.

It comes a few months after Alison Watkins took the helm as group managing director of CCA, which had a fractious relationship with Woolworths under her predecessor Terry Davis. 

Richardson said Coors, Blue Moon and Samuel Adams had this month been rolled out in Dan Murphy's and BWS was soon to follow.

"They watched with interest as we've launched. They've respected the work we've done and that we haven't taken short cuts to try and build a brand in the market," he said.

"I would rather be setting this up for the next four to five years as opposed to delivering a great first year result under price pressure to deliver from thereon."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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