Coca-Cola Europacific Partners (CCEP) Australia has announced that following a strategic review, the company will be withdrawing from the sale and distribution of the Rekorderlig Cider brand in Australia.
CCEP Vice President Licensed, Tobias Hoogewerff said: “As the CCEP organisation continues to align as a bottler of our brand partner, The Coca-Cola Company (TCCC), re-aligning Rekorderlig Cider to a distributor with similar future ambitions in the cider category will enable brand owner AB Abro Bryggeri (ABRO) to best maximise its future growth ambitions for Rekorderlig in Australia.
“The close to 10-year partnership between CCEP and ABRO is to be celebrated.
“Our CCEP and ABRO teams have passionately driven the Rekorderlig brand over the years and will continue to work together to ensure a smooth transition for our customers and for the Rekorderlig Brand.”
As a result of the decision, CCEP and ABRO are working together to transition the Rekorderlig Cider brand to an alternative distribution partner by 1 July 2024.