Cellarmasters has said it is looking to help consumers avoid unnecessary waste with the launch of a range of half size wine bottles, which will cater to couples who have different palates.

In a recent survey Cellarmasters discovered that 41 per cent of wine drinkers who were in a relationship said they don’t share the same taste in wine as their partner. The retailer said it also expects the range to appeal to single households, which according to the 2016 Census, are increasing.

“Even though your personalities may match, your palates might not. The 375ml bottle allows you both to enjoy the wine you like the most, instead of one of you always having to compromise,” said Joe Armstrong, Head of Wine at Cellarmasters.

“If you open a full bottle of wine you should, as most wine connoisseurs know, ideally drink it within a few days to avoid the worst effects of oxidation,” he added.

“The 375ml range is the perfect solution to avoid unnecessary waste.”

The 375ml range includes the most popular varieties among Australian consumers; Sauvignon Blanc, Shiraz, Merlot, Cabernet Sauvignon, Chardonnay and Pinot Gris, and prices range from $6.50 per bottle to $12.99 per bottle.

The half wine bottles are part of a global trend, with supermarkets like Asda and Waitrose in the UK also having launched 375ml ranges.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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