By Amy Looker, editor National Liquor News

New South Wales liquor retailer Chambers Cellars has confirmed its acquisition of three Blue Mountains outlets.

News of the acquisition comes after Chambers moved to quash speculation that the independent had sold its outlets across the greater Sydney area to Woolworths.

The three new stores are situated at Springwood, Winmalee and Faulconbridge and were owned by the Bell family under the Liquor Stax banner.

Chambers Cellars marketing manager Matt McEvoy said the acquisition lays to rest the recent sale rumours, bringing the banner to 36 stores throughout greater Sydney and NSW. 

“The new Blue Mountains stores are a great addition to our group and really strengthening our position in the lower Blue Mountains,” McEvoy said. 

“There will certainly be a few changes to the range and store layout which will provide an improved shopping experience in line with the rest of our group but the fact customers still have their local stores with local staff is very important to us.”

McEvoy told TheShout that Chambers Cellars has further growth and expansion planned, with the group currently in acquisition talks with stores in other areas across Sydney and surrounds. 

“With the growth and expansion of stores comes a need to further employment opportunities, both internally and externally. For the past few years we have been working with Peter Hall and Austrain for staff training and that is being modified to deliver improved outcomes.”  

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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