By Rebecca Harris

The luxury French liqueur Chambord has announced the launch of a new campaign for up and coming fashion designers and to raise money for breast cancer research.

The Chambord Shine Awards was developed with magazine partner marie claire and charity Fashion Targets Breast Cancer (FTBC) to help emerging fashion designers gain greater recognition within the industry and raise money for a charitable cause.

“Chambord is about everyday luxury and fashion is a part of everyday life for our consumer, so we wanted to find a way to link the two,” said Chambord brand manager, Vaughan Thompson.

“The Chambord Shine Awards give us the opportunity as a business to make a real contribution to the development of up and coming young Australian designers.”

The awards are open to open to all aspiring Australian designers over 18 years and will be judged according to Chambord brand values of warm sophistication and vivacious. They must also be enchanting, desirable and fashionable.

“It’s an incredible opportunity for new designers to be recognised and we look forward to unearthing some incredible Australian design talent,” Thompson said.

The top 10 entries will receive $1000 and their creations will be showcased on the catwalk at Waterbar in the Blue Hotel, Woolloomooloo, on November 19.

The winning design will be featured in a double page spread in marie claire, while the remaining nine finalists’ outfits will be auctioned off to raise money for FTBC.

Entries close this Sunday October 5. 


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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