Great Northern Ginger Beer and Coopers Australian Lager have made changes to their can sizes to satisfy consumer preferences and in celebration of the AFL footy finals.
Great Northern Ginger Beer is changing from 375ml to 330ml and lowering its alcohol content from 4 per cent ABV to 3.5 per cent ABV.
The price will also drop from $33 to $28 for a six-pack.
The redesign will also see the can and packaging updated to use the brand’s ginger orange colour with a white marlin replacing the previous orange one.
Great Northern Marketing Manager, Zac Gelman, said the changes will bring the beverage more in line with other products in the category.
“We know drinkers of alcohol ginger beer are looking for more options to moderate,” Gelman said.
“This gives them that opportunity while retaining Great Northern Ginger Beer’s refreshing crispness and delicious taste, with the distinct note of Queensland ginger.”
Coopers is taking advantage of its hometown team Adelaide Crows topping the AFL ladder in the lead-in to the finals with a temporary change to one of its beers.
The new 440ml Australian Lager limited release can will be available in time for the Adelaide-Collingwood game on Thursday 4 September.
It will also be sold at the same price as the current 375ml can and available nation-wide.
Coopers Marketing Manager, Kate Dowd, said the company’s limited release 440ml cans have always sold well.
“We expect the 440ml Australian Lager cans will go quickly,” Dowd said.
“The new big turquoise cans are perfect for enjoying with friends and cheering your team on the screen.”
The brewery is currently in the first year of a three-year sponsorship deal with the Adelaide Crows.
Coopers signed on as naming rights partner of The Bunker at Adelaide Oval, where footy fans can enjoy hospitality packages while looking into the changerooms and warm-up area.