By Annette Shailer

Chivas Regal has launched a new campaign called ‘Live with Chivalry’ that will roll out in TV, print, cinema advertising and will be brought to life at the GQ Men of the Year awards in November.

As naming rights sponsor for the GQ Men of the Year awards, Chivas Regal will launch the inaugural ‘Man of Chivalry’ award to recognise the everyday Australian man who lives with courage, gallantry and loyalty.

Chivas Regal marketing manager, Michael Lloyd, said that the Chivas Regal 12 Year Old was performing strongly and delivering great value to retailers.

“The new high profile sponsorship with GQ, the heavy media support and exciting new packaging will continue to build on the brand’s great momentum in the coming months,” he said.

Chivas Regal 12 Year Old will also receive a makeover in November with new packaging enhancing the premium cues of the flagship brand.

To nominate a workmate, supplier or staff as Australia’s true Man of Chivalry, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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