Chivas Regal is hosting a series of workshops in April, as part of the brand’s ‘How We Rise’ platform, which has been created to help inspire and drive the next generation of cultural entrepreneurs.

Those attending in Sydney will hear from fashion collective Geedup Co, while the Melbourne workshop will feature artist, designer and musician Serwah Attafuah. Chivas said attendees can expect to delve deep into some of Australia’s most creative minds and soak in the knowledge that has earned them unparalleled success.

Kristy Rutherford, Marketing Director – Pernod Ricard Pacific, said: “Chivas has been focused on championing unconventional pathways to success, putting the spotlight on those at the forefront of this change.

“We’re super excited to welcome some of Australia’s most creative and successful minds, who will be sharing their experience and knowledge to the next wave of cultural entrepreneurs.”

The workshops will consist of a series of formal talks and discussions, and hands-on activities that will allow attendees to engage in meaningful dialogue with the Regal Pioneers and make the most of the experience.

In a statement about the workshops, Chivas said: “Prepare for inspiration and valuable insights from those who are consistently defining the game. Chivas Regal’s ‘How We Rise’ goes beyond a program; it’s a chance to embark on a journey guided by the well-defined roadmap of Chivas Regal Pioneers.”

The theme for Geedup Co’s Sydney workshop on April 13 is ‘How to turn a brand into a business’. Geedup Co will introduce their team of specialists to talk through three key areas that have been the key pillars to the success of their business – that of content & storytelling, community building and engagement and finally, commerce and how to drive revenue & growth.

On April 20 in Melbourne, Serwah will present ‘How to turn your passion into a living’. Topics will cover the importance of an authentic online presence, how to improve your storytelling, utilising your network, and the power of collaboration and partnerships.

To attend, head to the How We Rise workshop website and explain why you want to attend the workshop.

Applications will be reviewed by the Chivas team in collaboration with the Regal Pioneers, with successful applicants chosen and notified closer to the workshop dates.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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