By Stefanie Collins, editor BARS&clubs

Japanese fruit liqueur producer Choya is launching a Yuzu fruit flavoured drink into the Australian market.

Yuzu is the flavour of the moment, with the citrus fruit popping up everywhere from street-side dessert carts to fancy restaurants and this new drink will give retailers and bartenders the opportunity to make the most of this growing demand.

According to Choya, while there are many citrus fruits available in Japan, “the king of them all is the yuzu”.

These days despite being sought after by mixologists, patisseries and chefs in the West, the fruit is still rare and costly in its natural state. The reason for this is that around half of Japan’s total production of the super-fragrant lemon-like fruit comes from Shikoku, and it takes roughly 15-20 years before a tree bears fruit.

Choya Yuzu is made with the best yuzu citrus, which is 100 per cent grown on the Shikoku Island,  artificial additives such as acidulants, flavourings or colourings, so you can fully appreciate the authentic flavour and natural bitterness of the fruit in your cocktails.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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