By Sacha Delfosse – editor of bars&clubs
Diageo Australia has announced that The Attic at Black Pearl bar manager Chris Hysted has been appointed the new Ketel One brand ambassador.
Hysted, a well-known figure in the local bar industry and winner of the 2012 ALIA Bar Manager of the Year award, will be stepping into the role vacated by the former Australian Ketel One brand ambassador, David Beatty, who is moving to London to take up the position of UK Ketel One brand ambassador.
"Diageo Australia is thrilled to have Chris on board as the new Ketel One Brand Ambassador," said Diageo Australia marketing manager, Adam Ballesty.
"As a longstanding member of The Ketel One Bartender Fraternity, Chris’ knowledge of our craft vodka, as well as his contacts and experience in the industry made him the ideal fit for this role, as we move forward into a great period of growth for Ketel One."
Hysted will be working alongside Diageo Australia’s new on-premise agency, Sweet & Chilli, which has recently added former Beam Australia bourbon brand ambassador Jared Plummer to its team.
Caption L-R: Jared Plummer and Chris Hysted at ALIA 2012