New Zealand craft brewer Chur has partnered with wholesale beverage marketplace Kaddy to facilitate a return to the Australian beer market.
Chur Brewing, known as Behemoth Brewing in New Zealand, recently topped the 2022 GABS Hottest 100 Kiwi Beers with its Behemoth Brain Smiles Pale Ale, and boasted five beers in the countdown in total.
Chur is known for its unique range of small batch beers, having produced over 600 unique beers since its founding in 2013. Chur will utilise Kaddy to drive wholesale sales and for warehouse fulfilment.
“Kaddy makes it super easy to order, which will help us to get into more venues fast,” said Andrew Childs, Founder and co-CEO of Chur Brewing, “Plus, with warehouses and freight solutions around Australia, it will make it easy for us to grow our footprint.”
Initially, Chur Brewing will only be available in Victoria, with plans to expand nationally later in the year.
“We have received numerous requests from other states to bring our beers there, and we are working hard to make it happen,” added Childs.
Chur is focusing on bringing its range of special brews to Australia, including the Double Lid Ripper Double Hazy IPA & the Pickle Nick Pickle Sour Ale.
“We plan to have our core range in Australia in the second half of the year,” said Childs. “For now, we’re just focusing on making sure our Aussie fans get a chance to try our limited, one-off releases that we are so well known for.”
“We are delighted to partner with Chur Brewing for their Australian relaunch,” said Kaddy co-founder Rich Coombes. “Their range is iconic in New Zealand, and we know they will be very well-received by Australians who appreciate high-quality, flavoursome beers.”
Chur is currently hiring an Australian sales team and expects to be available at select retailers and in kegs at bars and pubs in the very near future.