There are 1.6 million fantasy sports players in Australia and CoachKings aims to attract them to your venue with the lure of game by game contests that don’t require a season long commitment.

CoachKings is the first Live Game by Game Fantasy Footy product for venues. Users visit the CoachKings website via smartphone and pick a team of nine players using a $60,000 salary cap. Users must be on premise to enter local and national competitions and make crucial half time changes to their team. Winners are determined at the end of the match, receiving venue prizes and the chance to qualify into the $50,000 CoachKings Cup.

One of CoachKings key strengths is its ability to bring the coveted 18-35 year old demographic to venues. The use of mobile technology and the interactive nature of the nightly games are well suited to this age bracket, giving venues the chance to welcome new patrons.

The product will launch in Round 1 of AFL and Round 5 of NRL and the CoachKings team have already begun a major marketing campaign. “We begin a national radio campaign with Triple M in the coming weeks.” says Full House Group CEO, Brayden Haynes. “We have also partnered with the fellas at Jock Reynolds, the number one fantasy sports forum in Australia and will take advantage of their huge following to bring fantasy sports players into venues.”

The CoachKings team have also welcomed AFL and NRL legends Adam Schneider and Braith Anasta in ambassadorial roles.

Interested venues can contact the CoachKings team on (03) 9644 1600 or at


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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