By Sacha Delfosse

Coca-Cola Amatil (CCA) has created a new iPhone application for the hospitality industry that will be officially launched on September 1 and which is designed to help bartenders with all aspects on creating and serving drinks.

The application, called Formula, was created over a six month period in consultation with bars and pubs all over the country, and is available for download for $1.19.

It will allow bartenders to regularly source practical information and training across the beer, coffee, spirits and soft drinks beverage categories.

It features over 50 videos and 200 images and has a bartender-friendly interface allowing people to quickly find the content they require.

“We spent a lot of time and invested significantly in this application because of the strong feedback we received from our customers, who told us that they wanted ‘zero brand paraphernalia’ practical training information delivered in a mobile, easy to understand format,” CCA managing director of the licensed division, John Murphy, said.

The content provided by the Formula application covers a range of areas including keg changing, beer pouring solutions, information and descriptions of all the major spirits categories, step-by-step drink making instructions, beer fundamentals, bar tricks, equipment maintenance and cleaning as well as providing seven drink formulas that will allow users to make almost any mixed drink.

“Formula is packed full of relevant, useful and engaging information that bar, restaurant, club or hotel staff at any level will find useful, we hope you enjoy it,” Mixxit national business manager, Jason Crawley, said.

Although Formula will be officially launched on September 1 at a series of breakfast meetings with the bars, clubs and pubs around the country, it is already available for download from the iPhone app store.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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