CASCADE non-alcoholic beverage brand has now joined the Coca-Cola portfolio and has been revitalised to drive sales as the range hits shelves from early August. 


The range of adult sparkling drinks, sparkling apple juice, fruit syrups and cordials have been refreshed in a sophisticated new packaging design, as well as improved formulations. We are also delighted to announce a new range of CASCADE mixers, which include tonic water, dry ginger ale, soda water, cranberry, lime and soda.

“Under the CASCADE brand we will now be able to offer a complete portfolio of drinks to suit the needs of adult consumers,” said Caroline Bonpain, CASCADE Marketing Manager.

“We are proud to build on the brand heritage of CASCADE which has been refreshing Australian’s for more than 100 years. With strong investment in a major brand refresh this year, CASCADE is set to make a lasting impact,” says Bonpain.

“For some time, we have been looking for opportunities to expand our portfolio of beverages to appeal to a broader base of Australian adult consumers, in a category worth an estimated $1.2 billion, growing +10%*.  This acquisition is part of our plans for growth in this area,” says Scott Cameron, Group Marketing Manager for New Growth Platforms at Coca-Cola.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *