By Rebecca Harris

Entries for one of the world’s zaniest cocktail competitions – the 42 Below Cocktail World Cup – were officially opened In Sydney this week (Sep 22), with a series of classes at a specially-created ‘Vodka University’.

Designed to educate bartenders on the world’s number one selling spirit, the classes were taught by 42 Below global brand ambassador and ‘Vodka Professor’ Jacob Briars, who is in Australia to officially launch the 2010 competition.

Briars will now take his ‘Vodka University’ on the road, with classes to be held in Brisbane, Melbourne, Adelaide and Perth over the next week.

Now in its seventh year, the 42 Below Cocktail World Cup has earned itself a reputation as being one of the, craziest and zaniest and most fun cocktail competitions in the world.

Since 2004, more than 250 bartenders from across the world have converged on Queenstown, New Zealand for one week of cocktail challenges and extreme activities like bungy jumping, paint balling and jet-boat shot-over rides. Australia has managed to win two of the Cups, in 2004 and 2005.

Bartenders can enter for the 2010 competition online by clicking here. Entries close November 3.

The top 72 online entries will get to compete in one of three regional finals in Brisbane, Melbourne or Sydney, the winner of each forming the Australian team, who will head to Queenstown for the final in March, 2010.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *