Cointreau is entering a new era as they unveil the most momentous redesign of their iconic amber bottle in nearly two centuries, hitting Australian shelves in time for National Margarita Day on the 22nd of February. An ode to the history of Maison Cointreau, the new design maintains the recognisable look of the bottle while combining elements of the past, present and future.

The bottle features a minimal illustration of the historic Maison scattered with the spirit’s key ingredient of oranges and is embellished with Cointreau’s signature copper foiling. The Maison is also featured in an engraving on the side of the bottle, adding a unique textural element to the new design. A slight update to the shape of the bottle has included the lengthening of the neck, making pouring the spirit easier for mixology professionals and home bartenders alike.

With an innovative QR code feature that connects drinks lovers to the Original Margarita recipe, as well as many others.

This unveiling of this new design occurs alongside the 75th anniversary of the Original Margarita, the ever-popular combination of Cointreau, blanco tequila and lime. This celebration recognises the longevity of the Margarita, which reigns supreme as the most ordered cocktail in Australian bars (CGA Strategy, 2022). Australia’s love of Margaritas shows no sign of slowing down, with Cointreau reporting an increase in their standard 700ml case sales by 40% in the last three years alone.

More than a triple sec, Cointreau is an orange liqueur, produced since 1849 in Angers, France. Distilled with a combination of sweet and bitter orange peel to produce a crystal-clear spirit, it possesses a unique complexity that enhances the flavour of cocktails. By using Cointreau, you add the guarantee of the exceptional richness of over 40 aromas, sweet and bitter orange peels from the world’s finest terroirs, and more than 170 years of know-how, all resulting in a perfectly balanced cocktail. A recipe that remains unchanged, Cointreau continues to be a staple for drinks lovers around the world and is featured in over 350 classic cocktails.

Moreover, Cointreau has been part of the Margarita’s history since its creation. According to some accounts, the Margarita was first created in the 1940s when Dallas socialite Margaret Sames first introduced the drink using her two favourite spirits, Cointreau and Tequila whilst hosting a party in Acapulco. As she is famously known to have said to her guests, “A Margarita without Cointreau is not worth it’s salt”!

For more Margarita recipes click here

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *