By James Atkinson
Burgeoning spirits distributor, Think Spirits has confirmed its appointment of former Bacardi Lion boss Colin Rochester as marketing director.
Rochester originally joined Bacardi Ltd as part of the team that formed Bacardi Lion and was the joint venture’s managing director for nine years, finishing up at the end of March.
Think Spirits trade marketing manager John Gakuru today told TheShout that Rochester started at the company on October 20.
Think now has 34 employees, having enjoyed a period of strong growth since winning the Jose Cuervo distribution deal last year.
This week’s announcement that Cuervo has acquired Bushmills from Diageo will no doubt lead to speculation that the Irish whiskey brand could also be destined for Think’s portfolio.