Leading manufacturers are adopting a slew of measures to switch to green packaging solutions such as biodegradable packing as they look at ways to achieve sustainability goals, according to data and analytics company, GlobalData.

According to GlobalData’s 2022 Q3 Consumer Survey, around 45 per cent of global consumers look for information on carbon footprint and recyclability when it comes to product packaging. In addition 69 per cent of global consumers consider biodegradable/compostable to be a crucial factor in product packaging, and the Asia-Pacific region remains the most concerned about the biodegradability factor in product packaging.

Shagun Sachdeva, Project Manager of Disruptive Tech at GlobalData, said: “As sustainability has emerged as a mainstream concern, more brands are switching to ‘biodegradable’ packaging. Subsequently, 2023 will be the year of the green packaging revolution where renewably sourced materials will continue to remain in the spotlight and will be a unique selling point for brands to edge out the competition.”

Rahul Kumar Singh, Senior Analyst of Disruptive Tech at GlobalData, added: “COVID-19 accelerated the need for smart and sustainable packaging driven by the exponential growth in eCommerce. This is compelling manufacturers and operators to remain focused on cost-effective, optimised, and sustainable eCommerce packaging solutions.

“Major companies within the packaging industry are not only actively seeking ways to reduce their environmental footprint by investing and formulating deals but also looking into future innovations.

“Despite a strong push towards sustainable packaging solutions, the industrial use of biodegradable packaging is still in its infancy and will take time to scale up. Effectiveness, durability, and cost being the key challenges at present, it will be interesting to see how strategically companies can put their plan into action and do their part in securing profits and providing a safer future for the planet, all at the same time.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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