Odd Culture Group is continuing to show its commitment to live music, with the concept for its new Newtown venue, which is set to open in August, finally unveiled.

Pleasure Club is the live music venue which will occupy the new 400-square-metre, 120-person basement bar, complete with 4am licence in King Street. Odd Culture Group said Pleasure Club will be home to an unmatched late-night entertainment experience in Newtown that brings something completely unique to the cultural fabric of Sydney every night of the week.

As well as an extensive live music offering Pleasure Club will continue to offer the great hospitality and innovative drinks synonymous with Odd Culture Group.

Group Operations & Entertainment Manager, Sabrina Medcalf, highlighted some of what we can look forward to with Pleasure Club.

“We plan to blow up the status quo of what your average live music bar is presenting, especially late-night offerings in entertainment,” Medcalf said.

“Pleasure Club will be a celebration, homage, scrapbook; something that ignites or reignites a pleasure in your present or past—beyond that, we don’t like to make a lot of rules. We will be performing all our own stunts so to speak, there will be no limitations for us to pull the curtain open at 1:00am and offer up the coolest band you’ve seen in some time. We are here to entertain you.”

The group said it wants Pleasure Club to be the venue that can fit any, or all, of your night. Whether it’s pre-date drinks, settling in for the long haul and watching a show or three, or where you head at the arse end of your night and you can enjoy the culmination of an evening’s fun. Sabrina promises thoughtful and warm service, playful but precise drinks, a neat cellar list of natural wines, a deep spirits selection with a few vintage bottlings and a huge agave range, and a rotating tap list of local craft options and international breweries.

“You know when you have friends that visit from overseas – Berlin, LA, NY, wherever. And you kind of get stuck on where to take them? They have experienced it all. You want to please them, right? Be proud you showed them something different. This is what I feel Pleasure Club will be able to do. It will be able to perform all acts,” Medcalf said.

James Thorpe, CEO, added: “Our entertainment platform across the group is informed by thoughtfulness and awareness. We curate experiences that resonate with a lot of the fabric of life which can really build communities like no other. We’re saying, ‘we see you, we are you’, and that’s a real boon of having diverse and passionate representation across the stack and people are really drawn to that.”

Pleasure Club will continue Odd Culture Group’s commitment to live music, which is highlighted with The Duke of Enmore soon marking 666 Days of Live Music since the group took over the pub in October 2020.

The popular live music destination, known for its jam-packed and inclusive music bill, is a breeding ground for local, emerging and established artists and home to people from all walks of life who understand the value of live music.

Medcalf said: “Being the harbinger of good times and entertainment allows me to open many doors for bands and we always throw a bone to new and upcoming artists. We get bucket loads of emails from artists, each band gets time of day, I listen to each track and basically form a bill from there. It’s an almost impossible task to feed the hunger that punters have for real experiences and entertainment, everyone is so, so hungry.”

Odd Culture Group was granted a 4am licence for the venue late last year, the first time City of Sydney Council has granted one in the area for over 100 years.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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