By Amy Looker and Shane T. Williams in Perth

Delegates at the Australian Liquor Stores Association (ALSA) annual conference in Perth heard from Coca-Cola Amatil’s (CCA) national category manager, Simon Elsby, yesterday (Aug 30).

Elsby explored the conference’s theme of ‘Convenience is King’ with a presentation on the convenience retail liquor sector and how delegates can develop their business into a convenience offering through occasion-based marketing, knowing the local market and merchandising.

”Most of the retailers in this room are great at buying, but as suppliers we need to help you become better at merchandising,” Elsby told delegates.

Click on the video below to hear more from CCA’s national category manager, Simon Elsby.

Delegates also heard from Steve Tighe on social trends and the benefit of social media is a marketing tool, and a panel discussion with key representatives from ALSA’s supplier partners.

ALSA president, Mal Higgs, also confirmed the date and venue for the next year’s conference as Hyatt Regency Sanctuary Cove on the Gold Coast from 26 to 31 August 2012.

Today will see delegates attending sessions presented by Michelle Martens from the ATO, Perth media identity, Darren McAulley, and AFL coach and former athlete, Stan Alves.

The conference officially closes this afternoon with delegates gathering for a gala dinner tonight at the conference venue, Burswood Entertainment Complex.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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