By Amy Looker, editor National Liquor News

Calabria Family Wines has unveiled an elegant new look label for its Cool Climate Series, spanning the entire range of six wines. 

“After five years in the market we wanted to capture the true essence of the range. We took the approach of revamping the design to communicate to our consumers the pureness of the cool climate wine styles,” said marketing co-ordinator, Elizabeth Calabria. 

“The Cool Climate Series focuses on varietal characteristics from premium Australian and New Zealand wines regions in which small parcels of fruit are sourced from cool climate vineyards.

"The range consists of three crisps whites, King Valley Sauvignon Blanc Semillon, Eden Valley Riesling and Marlborough Sauvignon Blanc and also three medium bodied reds, Hilltops Tempranillo, Tumbarumba Pinot Noir and Hilltops Shiraz.” 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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