A former hop grower from Tasmania has been appointed as the new marketing and SA/NT sales manager for Coopers Brewery.
Ian Bradshaw (pictured), who had been working as a regional sales manager for international wine and spirits company Pernod Ricard, started work at Coopers on December 1.
He began his working life on his family’s hop farm in the Derwent Valley, north west of Hobart before working in sales and marketing roles nationally and internationally with beverage companies including Cascade, Boag’s, Two Dogs and Pernod Ricard.
Coopers national sales and marketing director, Cam Pearce, said Bradshaw’s extensive sales and marketing background, covering many areas of the liquor industry, made him ideally suited to the role at Coopers.
“Ian will be part of the executive management team. He will lead the South Australian and Northern Territory sales teams, and will continue to develop and grow our business. He will also manage the co-ordination and execution of Coopers’ marketing activities,” he said.
Bradshaw said the opportunity to work with a growing, family-owned company with a strong and respected brand, and more than 150 years history, had been a key decision in his move to Coopers.
“Part of my job will be to ensure that Coopers continues to grow in a challenging market, with ongoing pressures faced by the beer industry as a whole, and competition from other brewers and beverages,” he said.