By James Atkinson

Coopers Brewery is celebrating the 50th year of the iconic Bathurst endurance race in 2012 with the introduction of a special Bathurst pack.

The Bathurst pack contains 20 specially labelled cans of Coopers Mild Ale 3.5 and is being made available around Australia in the lead-up to the Supercheap Auto Bathurst 1000, to be held from October 4-7.

Coopers chairman Glenn Cooper said Bathurst was the most famous motor racing carnival in Australia and it was appropriate that as an exclusive beer partner and major sponsor of V8 Supercar racing, Coopers offered something special to celebrate the 50th year.

“Coopers is celebrating its 150th anniversary in 2012 as well, so we appreciate the significance of the milestone,” he said.

“The Coopers Bathurst 20 pack will only be available in the lead-up to and during the Bathurst weekend.

“It is the first time we have produced such a pack and we expect they will be keenly sought by motor racing fans as well as beer can collectors around Australia.

“Given the timing, it is also likely a number of packs will become Fathers’ Day gifts as well.”

V8 Supercars Chief Executive Officer David Malone said motorsport fans have taken to the Coopers brand at a remarkable rate in the first half of the year with record sales at many of V8 Supercars events.

"Now, heading into the business end of the Championship, these numbers will only grow as we help Coopers build their brand profile nationally.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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