Stout is enjoying a resurgence, with sales volumes reaching historic highs of the 1950s according to Coopers Brewery.

The South Australian brewer said it sold 3.7 million litres of its Stout last year, an increase of 10 per cent on 2019, despite a pandemic-driven drop in keg sales.

Coopers Managing Director Dr Tim Cooper, said: “While our Stout has been in constant production since 1879, sales hit their peak in the 1950s when we were selling over four million litres annually.

“Demand for Stout declined after 1975, with sales dipping to below two million litres in the early 1990s. However, we’re now back in the midst of a Stout revival and the popularity of beer in cans is rising markedly.

“It’s the perfect time for an eye-catching addition to our growing can portfolio.

“We expect the new can will build on the resurgence of Stout and edge us even closer to four million litres of sales for the first time in 70 years.”

Coopers Marketing & Innovation Director Cam Pearce said that more people are now enjoying Stout – either on its own or as a mixer with lemonade, ale, champagne, vodka, cream liqueur, rum or whiskey.

“We feel that releasing Best Extra Stout in a can format will make it even more appealing to new and seasoned lovers of this hearty brew,” Pearce said.

Coopers Best Extra Stout in 440ml matte black can format will be available in liquor outlets from June in four packs and cartons. It is still available in bottle format and on tap.

Dr Cooper added the Stout’s abundance of roasted malt gives the beer “luscious fruit and chocolate” flavours, which makes it a versatile and quality beer that tastes great on its own or in a mix.

Andy Young

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *