By Deborah Jackson, editor National Liquor News
Coopers Brewery has launched a Thomas Cooper's Selection mixed six-pack ahead of Father's Day.
The packs comprise two bottles of Coopers Celebration Ale, two bottles of Coopers Artisan Reserve and two bottles of the Coopers Extra Strong Vintage Ale 2015.
Coopers national sales and marketing director, Cam Pearce, said the packs are designed to encourage people to sample Coopers' premium craft beers.
"Celebration Ale was launched in 2012 to celebrate Coopers' 150th anniversary and was the first product in the Thomas Cooper's Selection," he said.
"We released a companion beer, Coopers Artisan Reserve, in 2013. It is an unpasteurised Pilsner style lager.
"Both beers underscare Coopers' credentials in the craft beer segment and they have established strong positions in the market.
"The third beer in the six-pack is is Coopers Extra Strong Vintage Ale, which has only just been released and is widely sought by beer lovers."
The Thomas Cooper's Selection mixed six-pack is available through independent retailers for RRP $25.