By Andy Young

Lager is under the Coopers’ spotlight at the moment with the South Australian brewer launching a new Legends Summer Lager as well as repackaging and relaunching Coopers Premium Lager and Coopers Premium Light.

The new packaging, which is expected to be on shelves this month, will see Premium Lager and Premium Light now in 355ml green bottles, with new cleaner and more contemporary labels, cartons and cluster packs.

Coopers Sales and Marketing Director, Cam Pearce, said: “The green bottles and clean packaging underline the premium quality of Coopers Premium Lager and Coopers Premium Light and give the beers a distinctive contemporary look that stands out in the market.

“The new packaging will also differentiate the Coopers’ family of lagers from Coopers’ traditional ales, which retain the current brown glass bottles with roundel labels.”

It follows the revamp of Coopers Clear low carb dry beer last year which was relaunched in new blue and silver packaging, emphasising the beer’s freshness, sessionability and low carb credentials.

The repackaging is not the only lager development for Coopers, with the brewer launching a limited edition beer in a special commemorative can to celebrate its official beer partnership with Tennis Australia.

The new 4.2 per cent ABV Legends Summer Lager is described as “an easy drinking, full malt lager with a pale golden straw colour and a refreshing, clean crisp flavour combining freshly cut lime with citrus notes derived from the use of Hallertau Tradition hops”.

Pearce added: “Legends Summer Lager is a great refresher and ideal to drink while watching tennis across summer.

“The commemorative cans will provide facts about the Australian Open, delivered in the traditional Coopers manner.  

“We are incredibly proud and excited to be partnering with Tennis Australia and the launch of the special Legends Summer Lager is a great way to celebrate the partnership which brings an Australian owned brewer together with an iconic Australian sporting event.”

The 355ml Euroslim cans are being sold exclusively by Endeavour Drinks Group, Dan Murphy and BWS stores across Australia until stocks run out.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Join the Conversation

1 Comment

  1. Hi,
    I have noticed a distinct difference in the taste of the newly packaged light. At first I thought I had imagined it but soon confirmed it when I managed to purchase a carton of the old one.
    My son, who drinks another beer, took a sip of both and instantly declared them to be an entirely different taste.
    I have been drinking your delicious light beer for years now and am disappointed .
    If it’s not broken , don’t try to fix it

Leave a comment

Your email address will not be published. Required fields are marked *