By James Atkinson
Coopers Premium Beverages has launched Kronenbourg 1664 Blanc, a fruity wheat beer the brewer believes will attract not just beer drinkers, but also consumers of cider and wine.
The five per cent ABV beer complements the existing Kronenbourg 1664 lager, which along with Carlsberg has been distributed by Premium Beverages for almost two years.
Already available in 32 other countries globally, Kronenbourg 1664 Blanc has hints of spiced orange and coriander and is packaged in a unique blue bottle.
It will be available both on and on and off-premise across Australia with a recommended retail price of $19 for a six-pack.