Coopers has unveiled a new look for its range of beers, in the first major update to its core packaging in 20 years, with the iconic Coopers roundel refreshed with a modern design.

The new packaging also showcases the brand’s heritage and brewing process, which also including Coopers’ new branding of ‘Forever Original’ which was unveiled last year.

Coopers has also insisted that while there is a new look for the packaging the beers remain unchanged.

Coopers national marketing manager, Kate Dowd, said: “The new design has been carefully developed with the objective of retaining our brand loyalists while also recruiting new drinkers to the Coopers brand,” Ms Dowd said.

“The refresh brings overall consistency to the Coopers ale range and has been designed to stand out on shelves, making it easier for our fans to spot their favourite brew.

“Coopers is excited to share our new look and we know that drinkers will continue to enjoy the great Coopers taste they know and love.”

In addition to design changes, the 750ml Coopers longneck range will also be packaged in an improved bottle developed to minimise weight.

There will be no changes to the Coopers lager products, including Dry and Premium Light.

Products featuring the new packaging and updated tap badges will begin rolling out into liquor outlets and licenced premises across the country from September.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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