By James Atkinson
Australian craft beer importer and distributor, ExperienceIt Beverages, has announced the addition of the first local brand to its portfolio.
Joining ExperienceIt's international brands such as Sixpoint, Deschutes and Birra del Borgo is Melbourne outfit Brewcult, which was founded by Steve "Hendo" Henderson.
Henderson said BrewCult will benefit from joining ExperienceIt's "world class" craft beer portfolio.
“Now that BrewCult is part of the ExperienceIt portfolio, many venues and punters who have been previously unable to access BrewCult product will be able to experience fresh craft beer as I intended it," he said.
ExperienceIt revealed it will be adding more Australian brewers over the next 12 months.
"Our aim is to be a true partner to any Australian brewer that wants a professional partner, and any retailer that wants to expand their local or international craft beer offering," the company said.