By James Atkinson
A new craft beer subscription service with an emphasis on limited release beers has sent out its first beer boxes to customers in recent weeks.
Beer Days offers beer boxes containing eight, 12 or 16 craft beers for sale on a one-off basis or as a monthly or quarterly subscription – with prices starting from $54.95.
With craft beers now widely available in bottleshops, Beer Days founder Cameron Elliot told TheShout the service is not about replacing the retail channel. [continues below]
"Beer Days delivers a beer tasting experience that encourages you to try fantastic craft beers that you might not have seen or heard about," he said.
"If you like them, then we encourage you to go to a specialty bottleshop and seek them out. Our aim is to take craft beer to the masses and make craft a beer drinkers' first choice."
Elliot said Beer Days is continually talking to a variety of brewers and distributors in order to source the very best, hard-to-find and limited release Australian and international craft beers.
"Our first beer boxes just left Beer Days HQ and some of the beauties inside included Brew Cult Get Down American Brown Ale and Barrique O'Karma, which were both limited last runs that we got our hands on the last few cases and were very hard to find," he said.