Specialty craft beer and liquor merchant, Craft Cartel Liquor, is launching a new subscription service with the top level being a super-exclusive customisable craft beer vending machine subscription.

The ‘El Patron’ vending machine is designed to take the chore and hassle out of spontaneous or planned gatherings for the lucky subscribers.

Craft Cartel Liquor said: “With only four of ‘El Patron’ on offer, those lucky enough to snag a subscription will enjoy a completely customised vending machine, delivered directly to you, that dispenses craft beers all sourced from local and independent Aussie breweries, including – Jetty Road (Melbourne), Ballistic Beer Co (Brisbane) and Foghorn Brewing (Newcastle). It is refilled to capacity every quarter of your year membership (up to 400 beers at a time).”

This top-tier membership costs $10,000 annually and includes a private tasting and tour at a selection of local breweries, access to Craft Cartel’s premium concierge service, an exclusive Craft Cartel branded Beer Pong Table, Brewery Bucks (bar tabs on Craft Cartel at select breweries all over Australia) and 10 Welcome Packs (worth a total value of $2,000).

Craft Cartel added: “If you gather nine of your mates, it works out to be less than $20 ($19.20) a week each and this package provides the ultimate ‘share with your mates’ experience.”

The new subscription service also has other levels on offer. The second new package, coming in at $99 per month is Craft Cartel’s first personalised Beer Club membership with access to your own Concierge to talk all things beer. In addition members can have a one-on-one session (in person or digitally) with the store’s beer expert to pick out their first case.

The third-tier, aimed at craft beer newbies is $20 per month and offers free shipping, free merch, and brewery bucks redeemable at select breweries around Australia as well as a Welcome Pack (valued at $200) and over $50 in value every month with vouchers to use on the Craft Cartel site.

Finally, ‘The Hit Man’ is Craft Cartel’s beer club subscription service at $59 per month offering eight unique beers delivered to the member’s door.

Registrations for membership, open for pre-sale today, and to the general public on Monday. In Craft Cartel Liquor is giving away a FREE vending machine / El Patron Subscription valued at almost $10,000 to one very lucky winner, as well as up to $5,000 in vouchers to redeem over the course of the year! Visit the Craft Cartel Website for full competition details.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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