With hard seltzers continuing to show strong signs of growth in Australia, popular hard seltzer brand Hard Fizz is giving businesses the opportunity to make the most of the trend and create their own seltzer flavour.

The company will then produce as much of the bespoke flavour as the business would like, with the first client taking delivery of 4000 cans which have been filled, labelled and boxed.

Hard Fizz says this gives businesses the opportunity to make their own event particularly memorable and the experience involves working with the Hard Fizz head brewer to mix and match different extracts to create a bespoke flavour.

“We just thought this was a great way to connect with other businesses and let them give this seltzer gig a go,” Hard Fizz Buzz Generator, Joel Scott, said.

“The possibilities really are endless when it comes to what flavours you can come up with. Paul, our head brewer, mocks it up and puts on a lab coat for a bit of fun but you literally walk away with some real Hard FIZZ that you can’t buy anywhere.”

The first company to create its own flavour is Gold Coast fashion line, Alfred’s Apartment, which has come up with a cherry and vanilla offering.

“It’s unbelievable – it really looks and tastes like something you’d buy from a bottle shop,” Alfred’s owner Ed Hatcher says.

“It started off as a bit of a joke but here we are with our very own Alfred’s Hard Fizz and I love it. I’m tempted to drink it all myself but we’ll see who gets a can or two.”

Hard FIZZ was founded on the Gold Coast in 2020 and hard seltzer is on an exponential growth rate at the moment with the global market predicted to hit $70bn by 2028.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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