Anheuser-Busch InBev (ABI), has announced a change in its geographic structure, which will mean a change of CEO at Carlton & United Breweries, as currently CEO and Zone President of Asia Pacific South, Jan Craps, changes roles.
The global changes will see ABI shift from nine to six management zones, with new Zone Presidents to “focus on driving growth opportunities and developing talent at the zone level”.
Within this region ABI will now have a new APAC zone, which will see the current Asia Pacific North and Asia Pacific South zones combine. Craps will now move to the role of Zone President for the Asia Pacific Zone and he will be based in Shanghai.
The changes will come into effect from 1 January 2019 and CUB has said that Craps will continue to have a strong leadership role and responsibility for the Australian business as the Zone President for Asia Pacific, which includes Australia, one of our most important markets.
Speaking about the changes, ABI said: “We will use the coming months to guarantee a smooth transition into the new structure and ensure continuity for the future. We continue to be focused on delivering top-line growth, creating new occasions and expanding the beer category. We believe that by implementing these changes, we will be better equipped to accelerate growth and be more responsive to our consumers and customers to bring them an even better experience.”
Craps will announce his leadership team in the coming weeks, including for the Australian business and the CUB CEO who will report to him. The CUB management team will continue to be based in Melbourne.