By Andy Young

Carlton and United Breweries has ended its association with Cricket Australia after 20 years of sponsorship.

Although Victoria Bitter’s sponsorship of the Test team was replaced recently by Qantas, the beer was still the One Day International team sponsor and also the sponsor of the domestic cricket series. The two-decade sponsorship also saw talking Boonie and Warnie dolls available with the beer.

Victoria Bitter first started its association with Cricket Australia in 1997 and as well as the kit sponsorship and doll merchandise also saw Victoria Bitter release commemorative cans.

CUB has said that it plans to maintain its other sporting sponsorships through VB and the NRL plus Carlton Draught and the AFL. 

Cricket Australia is expected to make an announcement on a new sponsor in the coming weeks with another alcohol brand forecast to fill the space left by CUB.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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