By James Atkinson
Carlton & United Breweries has launched The Brew Trail, a localised map showing consumers where to find Matilda Bay and Cascade beers in their area.
Local Brew Trail maps are available for six local precincts across New South Wales, Queensland and ACT, comprising Balmain, Newtown, Paddington, Newcastle, Brisbane and Canberra.
The maps are available online and were also distributed via letterbox drop within the local suburbs and surrounding areas.
They showcase special offers on beer and food at each venue, educational information on the different types and styles of craft beer and a beer flavour spectrum.
“With more drinkers looking to discover new beer styles, The Brew Trail aims to educate and direct those beer lovers into local venues,” CUB said.
“The Brew Trail is also part of a wider customer support program across NSW and Queensland in both the on and off premise to support the growth of the CUB craft beer portfolio.
“These six precincts were selected as they have a high propensity of craft drinkers as well as a high volume of craft venues.”
Click here to download a copy of your local Brew Trail map.
CUB don’t have a craft beer portfolio. They have a second rate marketing department.
Matilda Bay beers are dull and uninteresting, and are followers of trends rather than being leaders in there field.
Cascade has gone backwards since the repackaging and relaunch last year, CUB’s “craft” marketing of this brand is not working.
Won’t be going past the docklands brewery for real Matilda Bay….