By Andrew Starke

Suntory Australia and Jose Cuervo, the world’s largest tequila company, have announced the introduction of Jose Cuervo Especial Silver, the newest premium silver tequila to join its portfolio.

The spirit was developed with a single goal in mind: to make the smoothest tequila possible.

"Over the past few years, we have seen a significant increase in popularity for silver tequilas, but the market lacks a quality liquid at the premium price point," said Jose Cuervo International MD, Gerry Reid.

"Cuervo Silver is our answer to this opportunity and brings a new, smooth tequila to all those who enjoy the finest spirits but are looking for something innovative."

Bottled immediately following distillation, Jose Cuervo Especial Silver, better known as Cuervo Silver, is noted for its exceptionally smooth, distinct flavour.

It is said to have a pleasant, well-balanced aroma that combines spicy black pepper and hints of agave.

The taste is a balanced mixture of sweetness and acidity, complemented by black pepper notes on the palate.

Cuervo Silver has an essence of spice without the harsh, throat burn and is best enjoyed chilled in a shot.

"We are excited to launch the first ever line extension of the world’s number one selling tequila, Jose Cuervo Especial Gold," said Jose Cuervo brand director, Toby Whitmoyer.

"Jose Cuervo Especial Silver is a spectacular addition to a portfolio designed to meet the diverse needs of our consumers and the many occasions in which they enjoy our products."

Jose Cuervo Especial Silver will be available nationwide from next month and is available in 700ml and one litre sizes.

The recommended retail price for Jose Cuervo Especial Silver will be $44.99 for a 700ml.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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