Cocktail innovation company Curatif has secured a $2.5m investment from a consortium of private investors led by Brodie Arnhold, with the money to support the company’s rapid growth.

Arnhold has significant investments in companies including Shaver Shop, Endota Spa, and Industry Beans and Curatif Co-Founder Matt Sanger said the investment is “a huge step forward for us”.

He added: “It will allow us to continue delivering drinks experiences that Aussies have previously only found at a bar to their home, in the convenience of a can. It will see us continuing to support the world’s best brands and bars through unique collaborations and importantly it will see more people drinking better cocktails.”

Arnhold said:“Our consortium loves a founder-led business in a new category that has the ability to be the fastest-growing beverage category globally.

“The International accolades already under their belt are testament to the strong brand equity established and IP around quality and shelf life, a credit to the founders’ strong background in the market.

“With growing potential through its omni-channel strategy including national and independent retailers, Curatif’s challenger mindset solve for on-premise, top-quality cocktails, and ability to influence consumption trends (for example, their cocktail subscription Club model which seamlessly integrates the product into people’s weekly routines) piqued our interest and drove our belief in the growth of this Aussie start up.”

The investment comes as Curatif has secured nationwide ranging with Endeavour Group, whose Category Manager Premix, Lance Friedman, said: “We are expecting premium, canned cocktails to be one of this spring and summer’s biggest drinks trends.

“Customers got into the spirit of making cocktails and discovering exciting flavours during lockdown, and canned cocktails are a continuation of the trend but are making the art of enjoying cocktails a lot more convenient, while not compromising on quality.”

Canned cocktails is a sub-segment of the premixed drinks category, which grew by 30.2 per cent in

2019/20 in Australia and is expected to see continued growth in 2021 and beyond.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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