De Bortoli Wines has announced the launch of Sia, a ready-to-drink product comprising of two varietals – Moscato and Pink Moscato.

De Bortoli said it had introduced Sia to satisfy an opportunity in the market for a non-spirit-based wine product in an RTD format. 

"Packaged in an easy to open and ready to drink 330ml bottle, Sia's label exudes femininity, elegance, and style," the company said.

"Sia has been created with the vision to bridge a gap in the market for those who are ready to move on from the traditional spirit based RTDs, but are not quite ready to embrace a glass of wine."

De Bortoli Wines managing director Darren De Bortoli said the company hopes Sia will open up new distribution opportunities.

"We look forward to forging new relationships with retailers and on-premise venues, as well as furthering our offering to current De Bortoli customers," he said.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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