De Bortoli is continuing its path of evolution and development with the launch of a new wine, Blue Pinot Gris, which the winemaker says is a blue Pinot Gris, but not a blue wine.

The wine’s fruit comes from selected premium King Valley sites including the De Bortoli family estate on the picturesque King River, and the wine is described as having “bright fruit florals of pear and citrus”.

De Bortoli said: “Why blue? You may relate it to ‘feeling blue’, when in fact it is the opposite. The colour blue is in every part of our lives, from the sky, ocean, cars and so on.

“’Blue’ evokes feelings of calmness, trust and confidence, paired with the dragonfly and butterfly which symbolise hope, change and freedom. That is what De Bortoli’s new Blue Pinot Gris is all about.”

The Blue Pinot Gris sits beside the favourite De Bortoli Rosè Rosè, comes in at 12.5 per cent ABV and $19.95 RRP. It’s available for all good liquor stores, on-premise and at De Bortoli Wines’ cellar doors.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *