By Elise Ferrari

De Kuyper Liqueur is looking to add a new product to their range in time for summer, but they want your help.

The distillers are asking bartenders for their advice as to which product from their international range they would like to see launched in Australia.

Flavours including strawberry, crème de menthe, crème de bananes, mango, melon, cherry, passionfruit, advocaat will be ranked, with the most popular choice set to hit our shores later in the year.

De Kuyper senior brand manager, Demetrius Giouzelis, said an addition to the range of popular liqueurs is an exciting prospect.

“There is an opportunity to extend the range in Australia beyond the currently available Triple Sec, Blue Curacao, Crème de Cacao White, Sour Grapefruit, Blueberry and Sour Rhubarb [flavours], and we believe there is no one better to decide what we should launch next than bartenders themselves,” he said.

In addition to choosing the latest flavour, bartenders are also asked to create the ultimate cocktail using the liqueur, with no more than four additional ingredients.

The creators of the cocktails named the best will have the opportunity to visit the De Kuyper Distillery in Holland.

Voting for the Liqueur Election is closes on August 31, and the winners will be announced on TheShout in September.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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