By Andrew Starke

Embattled brewer Barons is ‘restructuring’ following its decision to sack director and MD, Adam Flohm, after less than a year in the role.

While Barons Brewing has repeatedly refused to respond to queries from TheShout regarding its present management structure and ongoing operation, it confirmed that Flohm’s role had been terminated.

”Adam Flohm is no longer working at Barons Brewing effective immediately,” said a company statement.

”He also has no further authority with regards to Barons Brewing. Please direct all emails/questions to”

Pressed for more information on Baron’s activities over the past 12 months, spokesperson Noelene Everett said the company had nothing to say.

”We are still in the process of restructuring and this is our focus at this point,” she said.

”When we have something worthy of announcing we will be in touch with you.”

In July last year Flohm denied industry speculation that the brewer was on the verge of going under, saying the company would be around for a ‘long long time’.

Barons Brewing Trading Company, one company under the Barons Brewing umbrella of companies, applied for voluntary administration in late June 2010 but Flohm said this was nothing out of the ordinary.

“We are trading through this period and I can assure all our partners and suppliers that Barons Brewing will be around for a long, long time,” he said at the time.

However, not all were convinced with the company forced to repeatedly deny that it was experiencing financial difficulties and unable to pay suppliers.

In October, Byron Bay Beverages ending its distribution, sales and marketing arrangement with Barons Brewing citing the latter’s failure to honour contractual obligations and unsatisfactory customer service

General manager of Byron Bay Beverages, Glenn Cary, told TheShout that financial considerations were a deciding factor in the decision.

“Barons have failed to honour their contractual obligations and Byron Bay has therefore terminated Barons’ exclusivity rights,” he said at the time.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *