Leading shift work management platform, Deputy, has launched a gratitude initiative called #ASimpleThanks, which is calling on people around the world to lead with gratitude when they are interacting with shift workers.

The initiative will be rolled out on Shift Worker Sunday on 26 November, a day which recognises the 2.7 billion shift workers across the globe. From hospitality to retail and many other industries outside of ours, shift workers make up two-thirds of the global working population.

And according to Deputy’s 2023 State of Shift Work Survey, 50 per cent of shift workers in ANZ said that being valued and recognised for their contribution would result in more positive working conditions overall.

The #ASimpleThanks movement aims to give shift workers the recognition and appreciation they deserve, with the initiative aiming to see Deputy customers give one million thanks to shift workers using the platform.

As part of the campaign, Deputy will be rolling out 2023 Clock Out, an industry-first user experience where shift workers can share their 2023 year of work to their social media channels. Clock Out will showcase personalised insights such as the number of shifts and hours worked, how many shifts they have swapped and covered for colleagues, their best clock-in photo moments and key achievements at work in the past 12 months.

“Our new Clock Out experience aims to create a fun and engaging way for shift workers to feel appreciated with personalised insights such as achievements, personality traits and forgotten clock-in moments, tailored uniquely for each one of them. This experience will become a fixture of Shift Worker Sunday moving forward to showcase our ongoing commitment to saying ‘thank you’ to the people who make our lives better every day,” said Deepesh Banerji, Chief Product Officer at Deputy.

Emma Seymour, Chief Financial Officer at Deputy added: “As part of our International Shift Worker Sunday, we are acknowledging the 2.7 billion shift workers around the globe who make sacrifices every day, often missing special occasions and working outside of regular business hours.

“Gratitude can go a long way, providing tangible benefits for individuals and communities. When we acknowledge the hard work and dedication of hourly workers, we create a positive ripple effect, improving workplace morale, mental health, and overall productivity. Explore the benefits of gratitude and join us in making a difference in workplaces in every community,” Seymour said.

Those looking to join Deputy’s gratitude movement can go to asimplethanks.org and share a message of gratitude for a shift worker who makes your everyday life better on your socials.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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