By Deborah Jackson, editor National Liquor News

Devil's Corner wine will open its new cellar door and lookout at the Hazards Vineyard in Apslawn, on the Tasmanian East Coast on 16 December.

Brown Brothers acquired the Devil's Corner vineyard site in 2010 and opened a small temporary cellar door overlooking the Moulting Lagoon and Hazards mountain range, with plans to establish a permanent structure after discovering what visitors were looking for.

Ross Brown, executive director of Brown Brothers, said: "Over the past four years we have learnt a lot about what people are interested in when visiting the East Coast. This information has been gathered from our small trial cellar door and as a result we're ready to expand our offering."

The Devil's Corner cellar door and lookout, created from dark metal and rough, textured local timber has been designed by Cumulus Studio, the Tasmanian architects behind Pumphouse Point and The Apple Shed.

Along with creating a cellar door experience, Devil's Corner will partner with local East Coast producers, Freycinet Marine Farm, trading as 'The Fishers', and Tombolo Freycinet Café, both of whom will have establishments incorporated into the site.

The site will also include a new lookout, with direct access from Sherbourne Road overlooking the vines and Moulting Lagoon with the Hazards as the backdrop.

Brown said: "The success of the Devil's Corner wines across Australia, combined with the extraordinary interest in visiting the vineyard, has convinced us that we need to provide an enduring and memorable home for the brand.

"The rugged Tasmanian landscape provides the perfect backdrop to this spectacular vineyard site and strongly engages visitors. Developing a must visit Devil's Corner cellar door on the spectacular Freycinet Peninsula combining local seafood is an exciting next step in growing our business in Tasmania."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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