By James Atkinson

Despite a challenging trading environment, Beam Australia outperformed the market in both volume and value growth last year, according to boss Steve Inch.

Inch, managing director – oceania at Beam Global Spirits & Wine, told TheShout the company's innovation platform was a "genuine highlight" in 2012.

He said Jim Beam Devil's Cut full strength and ready-to-drink was one of the most successful brand launches for the company in 2012. 

"On top of this, our partnership with CCA continues to strengthen, maintaining Jim Beam's position as Australia's largest selling spirit and RTD brand; coupled with Canadian Club's position as the fastest growing liquor trademark," Inch said.

He said 2013 will continue to be tough for the industry, and further premiumisation and innovation will be necessary to drive growth.  

"It is also key to recognise that branded companies such as Beam continue to lead and invest in the market to stimulate consumer purchasing whilst supporting customers," Inch said.

Globally, Beam Inc reported a seven per cent net sales increase to a record $2.5 billion. 

"Sales for the year were up six per cent on a comparable basis, significantly outperforming the company's global market," it said.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *