By Sacha Delfosse – editor bars&clubs
Diageo Australia has announced the addition of three well respected local bartenders to its new team of Reserve Brand Ambassadors.
As part of their new roles as Reserve Brand Ambassadors, Kevin Clark (WA), Krystal Hart (QLD) and Jess Arnott (NSW), will be focussed on educating the trade on the Diageo Reserve portfolio and the Diageo Reserve World Class cocktail competition.
The trio join a team that includes Victorian Reserve Brand Ambassador, Sean Baxter, Jared Plummer, and Chris Hysted, who was recently named the new National Ketel One Ambassador.
“Diageo Australia is excited to have these talented and well-respected figures of the hospitality industry on board to support our growing Reserve portfolio and luxury side of the business,” said Diageo marketing director, Matt Bruhn.
“This dynamic team boasts years of industry experience, along with the enthusiasm to bring our Reserve portfolio to the forefront of our on-premise activity in Australia.”
The new additions to the team follows on from the recent appointment of Sweet & Chilli as Diageo Australia’s on-premise agency.