By Amy Looker
Diageo Australia has launched two new flavours in its Smirnoff Signature Serves range of pre-mixed cocktails – Smirnoff and Cloudy Apple juice and Gordon’s gin and Ocean Spray Ruby Red Grapefruit.
The new additions will join the Smirnoff with Ocean Spray Cranberry and Smirnoff with Blood Orange, which were launched in August last year in a two litre soft-pack exclusively to the off-premise sector.
“We are extremely happy with the performance of the Signature Serves range since its launch,” said Diageo Australia’s innovation director, Jonathan Curnow.
“It is genuinely growing the category profitably for our retailers by broadening the appeal of premix drinks. We are equally excited to build on this success and extend our range with products which offer consumers more choice.”
Diageo Australia will support the launch with POS suites and merchandising, including media, in-store activity and trial through sampling.
The Smirnoff Signature Serves range retails for between $23.99 and $28.99