By Amy Looker

Diageo Australia has added two new flavour variants to its Ready-to-Serve cocktail portfolio to further establish this category in Australia.

The newly-released Smirnoff Long Island Ice Tea and Jose Cuervo Authentic Margarita have hit shelves on the back of a $2 million investment from Diageo Australia to drive awareness of the ready-to-serve category.

Both products will be supported in-store with a range of POS, including header cards, wobblers, fridge strips, fridge electrostats and a trade presenter.

“With the launch of these two new cocktails from two of our biggest brands, the RTS category will be truly established,” said Diageo Australia’s innovation director, Jonathon Curnow.

“The new cocktails will drive incremental growth and deliver attractive retail margins. Diageo will encourage and assist our retail customers to harness the benefits of the RTS category and its new additions over the summer trading period by creating an eye-catching RTS category location in store.”


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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