By Andrew Starke

Diageo Australia has partnered with Schweppes to launch a pre-mix range that combines Smirnoff vodka and Gordon’s gin with Soda Water and Indian Tonic Water.

The RTD combinations in the range are: Smirnoff vodka and Indian Tonic Water; Smirnoff vodka, Lime and Soda Water; Gordon’s gin and Indian Tonic Water; and Gordon’s gin and Diet Indian Tonic Water.

A spokesperson for Diageo said the new product was a stylish alternative to beer or wine when consumed before a meal and targeted at consumers over 30.

The pre-mix 275ml glass bottle will be familiar to regular Schweppes as it mirrors the trademark bottle shape.

The new range aims to deliver higher margins for retailers by increasing shopper basket size at point of purchase and in turn driving category growth.

Diageo Australia will support the new pre-mix range with in-store sampling and merchandising.

The spirits giant recently launched two new flavours in its Smirnoff Signature Serves range of pre-mixed cocktails – Smirnoff and Cloudy Apple juice and Gordon's gin and Ocean Spray Ruby Red Grapefruit.

The new Gordon’s gin and Smirnoff vodka pre-mix four packs at RRP $17.99 per pack will be available to the trade from early April.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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