By James Atkinson

Diageo is widely tipped to buy a stake in the $3 billion-plus valued tequila brand, Jose Cuervo.

The spirits giant has reportedly appointed Goldman Sachs and HSBC to advise on its intended acquisition of the brand from family owners, the Beckmanns.

Diageo already distributes Cuervo in Australia along with most of the brand's other big export markets outside Mexico under a long-term deal ending in June 2013.

Jose Cuervo current holds a 45 per cent value share of the overall tequila category. (Aztec Feb 2012).

Diageo Australia spokespersons declined to comment.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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