By Annette Shailer
The digital network will see 375 LCD screens installed in 350 BWS outlets and radio programming across 558 stores.
Screens will feature branded content along with localised news, sport, weather and community service announcements, updated live throughout each day.
In-store radio will feature individual brand messages every eight minutes that can be tailored by region, time of day and individual store.
TorchMedia sales director, Tim McDermott, said the digital network has numerous benefits and allow alcohol brands to reach customers in stores.
“Not only providing light entertainment for customers, the network will provide a medium that allows advertisers to be more creative in their communications through the use of flash technology,” he said.